(Personal Recruitment)choose employee interview Essay

(Personal Recruitment)choose employee interview - Essay Example inal hiring decisions, tracking applicant flow, managing employment support staff and developing strategies for filling future employment opportunities that arise. Moreover, references from Harvard showed that she maintained an A average throughout school, which demonstrates her intellectual prowess, which in turn means that she would be very good at making decisions, tracking, managing staff and developing strategies for future requirements. Her references from Salient stated: â€Å"Jada is a no nonsense type of employee who always gets the job done. She hires quality employees who tend to perform well once employed.† This further establishes that she would be able to select talented and productive candidates for a fast growing bio-tech company that receives many federal government contracts. Salient’s references go on to say that â€Å"She is not especially popular among her fellow co-workers and seems to think she is smarter than everyone else. She is out-spoken to superiors, peers and subordinates and seems to intimidate others. Jada was recently passed over for a promotion and has threatened to file a discrimination suit against us.† Although, this may sound alarming at once, but if one reflects on Jada’s background it is easy to understand. As an African American (black), Jada most probably had to fight at every step of the way to accomplish her current position. Even, today it is not easy for an African American to make it to Harvard, and Jada most probably not only had the brains but also the brawn to make it in an institution and culture dominated by the white population. Hence, it is not surprising that her stance is rather aggressive and she behaves overconfidently with her peers and superiors, but as long as this does not affect her and the organization’s work negatively, this should not be a problem. And Salient, clearly states that she is very efficient and lets nothing get in the way of her duty; this is most reassuring and even her

Internet Marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Internet Marketing - Essay Example Online marketing may refer to all kinds of marketing done on the company website, emails written to customers and other wireless media. Customer relationship can earn a company competitive edge since good relationships build trust and, hence, regular customers. Internet marketing binds together the art of creativity and technical elements of the Internet comprising design, development, public relations, and sales. Internet marketing is mostly done through the company website and social sites like Facebook and Twitter (Maughan, 2007:58). Although the main goal of the internet marketing is to grow the company business, the company should emphasize winning customer trust by appearing genuine and promising what it can offer. This is because internet influences chances of frauds; hence, imposters can steal from customers. Zappo embraces internet marketing to sell its products, which are majorly shoes and bags. Use of the Internet to market its products is of high importance as the company encourages all employees to exploit social media networks and connect with customers following the companies’ core values. This has endowed Zappo with great support since the employees are active on Twitter, the company’s director being most popular. Zappo uses YouTube to display its products, give speeches to customers through videos, which majorly highlight company values, customer feedback and compliments. Facebook is one of its engines towards customer feedback and discussions that present an opportunity to clear doubts and instill confidence and trust. Zappo has several blogs giving information on its products, employees, and management. Blogging creates credibility and wide readership and enables customers to understand the company better as well as reduce fears. A company aspiring to succeed in online marketing should invest in a good-looking design (Rosen,